Should I hire a professional to design my logo?
The answer is YES! Even though the financial crisis has hit start-ups/ old timers and saving money is the daily motto, you should consider hiring a creative agency who would guarantee a fresh face for your company. Believe it or not, humans are visual even in establishing relationships. It is a proven fact that a well designed logo gives the consumer a feel of trust simply because it shows that the company took the effort to look polished for their audience. Looking polished shows a sense of an “I-know-what-I-am-doing” type of company vs. an amateur design that lacks character and confidence in its image. Here are the top 5 reasons why DBL Media thinks you should hire a person who knows what your company needs in order to stand amongst the rest and catch eyes:
LOVE AT FIRST SIGHT - Consumers feel more comfortable when they have a good first impression of your image.
BIGGER IS BETTER - Your company will look like a reputable and established place for consumers to come and trust their money into. It goes a long way towards building stability for them.
I REMEMBER YOU! - “Aw, thank you.” People remember images that caused an impact at a specific time. They might not need your services at that moment, but you will likely be the first option when it comes to the consumer’s mind.
NOT EVERYONE IS A DESIGNER - Leave the job to the creatives who know what they are doing. Starting from color palettes (they cause emotions or attraction when used correctly), custom typography (or not, but your typo needs to match your company’s personality), and digital files ready-for-print or editing (you DO NOT want to call your press and not know what Vectors, CMYK, Text Outlines, and Layers are).
GET YOUR MONEY BACK - While you might hesitate in investing some money on your brand’s face, keep in mind that a “catchy” logo will attract customers and retain continuous ones. New and ongoing business means you will recover your investment in the blink of an eye and benefit from it for as long as your business lives.
Article by: Enrique Cardozo (Sales @ DBL Media)