When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle.
Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large number of subscribers. After all, a massive list of unresponsive consumers is less effective than a small list full of responsive consumers. Check out the tips below to guarantee the subscribers on your list will engage with your messages:
Consumers aren’t going to sign up to receive your email promotions or newsletters if they don’t know what they are going to get, which is why it is up to you to tell them. For example, if you’re a retailer primarily sending out promotions and exclusive product information, make sure to say that on the sign-up form, just as Smashbox cosmetics does.
Don’t depend on subscribers to be responsive if they can’t depend on you to deliver content, however, it is just as important to not over-deliver messages. For instance, if you promise to deliver a weekly newsletter during the initial subscription sign-up, make sure to fulfill that promise. By being consistent, your subscribers will know what to expect and be more likely to open your emails. They might even end up searching for your messages within their inbox on a regular basis.
It is important to know what your customers want so that you can send them relevant information, as this will result in higher open and engagement rates. The best way to make sure that your audience is receiving pertinent content is by allowing them to choose what they are most interested in when they subscribe. For example, Time allows subscribers to select the type of newsletters they’d like to receive during the initial sign-up process.
It can be simple to foster a large email list through strategies like offering a promotion or giveaway in exchange for subscriber information, but doing this can also lead to subscribers who simply joined your list for a freebie. In order to ensure that your subscribers are responsive, marketers can use a double opt-in strategy. This technique sends a verification email to every subscriber, in which they must click on the link within the message to be added to the marketer’s list. This technique not only makes sure subscribers are responsive, but can also help businesses get rid of low-quality (of not bogus) data in their lists.
While you may have already taken steps to segment your email lists, it is also important to track each subscriber’s activity, so you can reach out to them based on the actions they take. Something as simple as sending a welcome message to a new subscriber is one way to stay personal. Additionally, sending a follow-up message to a consumer who abandoned their cart on your site is not only personal, but can also help you save the sale, build a relationship with the customer and create a more responsive subscriber.
Visit us for printing, web development, and graphic design services
With the huge growth of users accessing the web through tablets, smartphones, and other mobile devices; websites with a fixed layout just don’t cut it anymore. The problem with fixed layout websites is that not all devices are created equal. The changes in width make it nearly impossible to view fixed websites in certain devices with small screens. The demand for mobile-friendly websites has definitely increased over the last few years.
This is where responsive layouts come in… They allow your website to read your device’s screen resolution and resize itself to fit. Your website will be perfectly viewable whether you see it from a smartphone, tablet, or pc. But since nothing is perfect, there are pro and cons to this layout. Check them out below and decide what’s best for you!
Pros of responsive web design:
Cons of responsive web design:
Visit us for printing, web development, and graphic design services
Below you may find a link to the present and past list of winners for the Webby Awards. For those of you that don’t know what the Webby Awards are, picture the Oscars for Web and Online design. We thought you creative and curious people might enjoy it and hopefully get inspiration from what you see. Click away and enjoy!
http://winners.webbyawards.com/2013
For our web services, please click on the following link:
For a quote on your new website or other online services click here!
The social media giant presented a new “f” on Friday in the company’s news site. For the first time in many years, they have polished their look and injected botox to rejuvenate some of its icons.
As you can see on the picture above, they completed some tweeks to its brand identity. Bringing the “f” closer to the bottom edge, slanting some of the features and eliminating the faded white line.
Also, the mobile icon, politics, security and others have been redesigned and have included their signature blue to create a uniform look.
What do you think about their new logo and icons?
For info on our printing, professional logos, design, and web services click here!
This is part of a Vinyl Window Decal that we made for our friends at “Thriving in the Black” located at Sunset Place Mall in Miami. If you need anything similar, contact marketing@dblmedia.com or 305-320-6223