Three Steps to More Word-of-Mouth — and More Business

In the days before social media and the Internet, it wasn’t as easy to listen in on your customers’ conversations about your company. Nor could you easily encourage people to spread the good word about your business through word-of-mouth.

But when you connect with your customers online, you stop speaking to them and start talking with them. And wonderful things begin to happen. Those golden word-of-mouth moments that happen naturally offline at parties or networking events suddenly begin happening online right in front of your eyes on Facebook, LinkedIn, Twitter, and review sites.

On social networks, word-of-mouth referrals become amplified: the friends, families and networks of your customers see these referrals and might just beat a path to your door.
How does it work? I call it the engagement marketing cycle.

The engagement marketing cycle has three parts:

  • Experience
  • Entice
  • Engage

It begins once you’ve attracted a prospective customer or client to your business. This first point of contact can happen at your physical location, website, Facebook Page, trade show booth — anywhere the conversation turns to business.

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Loving the wit and talent behind Dan Cassaro’s typography. Great stuff, good Dribbbler too. 

Chat with Tumblr users using Chatwing!

It just got easier to communicate with users on the Tumblr microblogging platform, thanks to a new integration with Chatwing.

Tumblr’s recent surge in popularity is often referenced in conjunction with its supposed limitations, namely that it appeals to a younger audience and that only its visual content is likely to go viral. The latter assumption leads many marketers to believe that the site is lacking when compared to other social networks such as Google+, Facebook and Twitter in terms of fan engagement.

While that may not necessarily be true, it has caused some established brands to hesitate before migrating to Tumblr. But the new Chatwing partnership will introduce a website chat widget to Tumblr that adds an element of communication that never existed before.

Chatwing has been integrated with Facebook for some time now, and has greatly improved the communication experience for many global companies. Now Tumblr users will also be able to add the chat box to their blogs and quickly share and receive information from their followers to expand their social horizons.

The latest version of the Chatwing tool is available to Tumblr users, including a filter for “indecent” words and a greater selection of emoticons and avatar displays.

(source)

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(via mostlymodernist)